About Us

Founder and chief officer of FOOL MOON, Pierre-Yves Hocké is completely dedicated to his passions for the Ocean, Design, Sports and Travel.

Born in Nigeria, Africa, raised in Switzerland, Pierre-Yves’ design career began in 1989 when he entered the European campus of the prestigious Art Center College of Design of Pasadena, California. After graduating in ’91 with a degree in Graphic Design and Packaging, attracted by the waves of Southern California, Pierre-Yves quickly moved to L.A. where he got his first professional experience with the KANO design group in Long Beach, California. He then pursued his quest a little more to the West and landed in ’92 at Kahului int’l airport on the Island of Maui. There, in parallel to countless hours of riding waves on the north shore of the island, he started a freelance career, designing for local and international sport brands such as DaKine, Angulo boards, Sean Ordonez boards, the Aloha Classic and Adidas.

One sunset, after a late windsurf sesh at Sprekelsville. Stoked with the remaining feelings of flawless loops and hollow sections, resting under the Maui Moon, the idea of a brand dedicated to his 4 passions: Ocean, Design, Sport and Travel started to take shape. FOOL MOON was born this very same evening somewhere in between the beach and the gentle slopes of Mount Haleakala.

Bea, Ramon and Baker on their way to Sumilon island.
The first collection was designed, produced and sold on the island but soon, motivated by better production opportunities and his thirst for travel and discoveries, Pierre-Yves moved to Mauritius Island in the Indian Ocean.

In Mauritius, in collaboration with local partners Mr. Moon opened the first 3 FOOL MOON shops in Grand Baie, Port Louis and Belle Mare. Two other FOOL MOON shops Followed in Zimbabwe, at the Victoria Falls and in Harare. Distribution was also organized in the rest of the Indian Ocean.

In 2010 FOOL MOON invested itself completely into the SUP business.
Many years of design, productions and travels helped the brand to become rapidly an important player of the industry.

FOOL MOON was born on Maui, many expeditions and trips later, the passion is stronger than ever, the islands are countless, the wave endless, the search will never end.

Go on SUP trips - count the stars - be free...